RKM Utility Services

PROJECT OVERVIEW

RKM is a fully integrated heavy civil construction company that serves the Dallas/Fort Worth Metroplex, primarily specializing in roadway development and improvement. Departure designed a fresh logo and branding system that reflected their expertise, using strong typography and a vibrant color palette to emphasize their work as being second to none, paving the way to becoming an industry leader across the state.

Services Provided

DISCOVERY, BRAND DEVELOPMENT

PRIMARY LOGO

RKM-Utility-Services_Branding_Primary-Logo_3RKM-Utility-Services_Branding_Primary-Logo_3

LOGO CONCEPT DEVELOPMENT

RKM-Utility-Services_Branding_Logo-Concept-DevelopmentRKM-Utility-Services_Branding_Logo-Concept-Development

COLOR PALETTE

RKM-Utility-Services_Branding-Color-Palette_2RKM-Utility-Services_Branding-Color-Palette_2

TYPOGRAPHY

RKM-Utility-Services_Branding-Typography_2RKM-Utility-Services_Branding-Typography_2

BLUEPRINT TITLE BLOCK

RKM-Utility-Services_Branding_Blueprint-Title-Block_2RKM-Utility-Services_Branding_Blueprint-Title-Block_2

BUSINESS CARD DESIGN

RKM-Utility-Services_Branding_Business-Card-Design_2RKM-Utility-Services_Branding_Business-Card-Design_2

STATIONERY SET

RKM-Utility-Services_Branding_Stationery-Set_2RKM-Utility-Services_Branding_Stationery-Set_2

ICON DESIGN

RKM-Utility-Services_Branding_Icon-Design_2RKM-Utility-Services_Branding_Icon-Design_2

BRAND EXTENSIONS

RKM-Utility-Services_Branding_Branding-Extensions_2RKM-Utility-Services_Branding_Branding-Extensions_2
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WEBSITE - DESKTOP DESIGN

RKM-Utility-Services_Branding-Website-Home-Page_LaptopRKM-Utility-Services_Branding-Website-Home-Page_Laptop

Scope of Work

DISCOVERY SERVICES
Brand Audits 
Competitive Analysis 
Observational Research 
Usability Testing
Strategy 
Site Audit 
Internal Interviews

BRANDING SERVICES
Brand Identity
Graphic Design
Naming
Writing
Brand Bibles
Brand Books
Brand Guidelines
Brand Voice
Editorial
Illustration
Visual Effects
Typography
Color Palette
Brand Consultation