Transforming Single-Cell DNA Analysis
As a startup gaining rapid notoriety around the industry, Mission Bio needed an original identity that would get people talking. Playing off their ability single out individual cells, we created a complete visual identity package, with a single-cell being the central design element. Vibrant colors, simply typography and friendly imagery has since catapulted Mission Bio as singular superpower.
The brand process included a custom logo mark, logotype, color system, type system, archive of vector icons & graphics, photo styling and curation. This landscape of brand artifacts provided the necessary guidelines and direction for marketing material as well as the Mission Bio website.
The brand artifacts provided a solid foundation for brand extensions and plenty of marketing collateral. A stationery set, various brochures for both the company and products, custom photography, data sheets, ads, trade show booths and a custom site were all included in making this brand come to life.