MEDTRONIC

Guarding patients through all waves of life

ART DIRECTION  |  CONCEPT DEVELOPMENT  |  PRODUCTION  |  PHOTOGRAPHY  |  SOCIAL MEDIA ADVERTISING  |  WEBSITE DESIGN  |  DIGITAL ASSET CREATION

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Medtronic recently patented their Microstream technology, which serves as a metaphorical buoy to nurses caring for their patients, who rely on breating tubes. To highlight the achievement, we created a unique video showcasing those nurses as lifeguards with the message that when those big waves of irregular breathing come crashing down, Medtronic will provide their patients with a breath of fresh air.

In addition to the rad video we made, the campaign also called for advertising and digital work, all of which needed assets. Custom photography, motion graphics and original icons helped to bring other mediums to life.

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Once the assets were all tidied up, we applied those goodies to various mediums like banner ads, social media postings and even a custom landing page where users could view the video and learn more about the technology.

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"Art and his team were outstanding on this project. From concept development all the way through execution, the experience couldn't have been better. We definitely got our money's worth, and the fact that we shot on Coronado Island also didn't hurt."

DONNA LUNDQUIST, SENIOR GRAPHIC DESIGNER / MEDTRONIC

CREDITS  AGENCY: AUDACITY  |  PRODUCTION: HORTON VISUALS  |  PHOTOGRAPHY: MATT SMITH