Medtronic recently patented their Microstream technology, which serves as a metaphorical buoy to nurses caring for their patients, who rely on breating tubes. To highlight the achievement, we created a unique video showcasing those nurses as lifeguards with the message that when those big waves of irregular breathing come crashing down, Medtronic will provide their patients with a breath of fresh air.
"Art and his team were outstanding on this project. From concept development all the way through execution, the experience couldn't have been better. We definitely got our money's worth, and the fact that we shot on Coronado Island also didn't hurt."
DONNA LUNDQUIST, SENIOR GRAPHIC DESIGNER / MEDTRONIC