Your First Resort for Fun was a integrated campaign that launched the newly renovated Harrah’s Resort Southern California. With such additions as new restaurants, upgraded rooms, additional retail shops, an expanded pool area with private cabanas and the only resort swim-up bar in Southern California, this work showcases Harrah’s as being much more than a casino.
When Harrah's Resort Southern California spent all their winnings on the biggest upgrade in their history, they needed to get the message out that they were no longer just a casino with a restaurant or two. An intergrated campaign was developed, using clever art direction and custom photography to showcase all their newly installed amenities now offered under one roof. The campaign featured print, outdoor, television, radio, social and a complete overhaul of the current website.
The interior signage around the resort was also redesigned in the segmented layout to give guests an easier, more clear explanation of all the happenings within the resort. Each activity/event was given it's own color palette and icon for immediate recognition amongst the vibrant atmosphere.
From the earliest concepts to the last bits and pieces, the entire experience was designed to sing on phones, widescreens and everything between the two. Each interaction was explicitly designed at three sizes to inform development and eliminate poor customer experiences.