Bracero

PROJECT OVERVIEW

Bracero Cocina tapped Departure to spruce up their current site to reflect the progression and expansion the restaurant has made over the past few years. We quickly got to it by jazzing up the color palette, selecting more modern and authentic typography and creating a much more simple user experience, all meant to reflect the bold and refreshing flavors from one of San Diego’s best cocinas.

Services Provided

DESIGN, DIGITAL

DESKTOP DESIGN

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CUSTOM PHOTOGRAPHY

Departure art-directed an photo shoot to highlight the finest details Bracero's dishes have to offer. Each shot was carefully crafted and individually lit in order to achieve the most appetizing angle ensuring delicious results.

MENU PAGE

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PROFILE PAGE

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COMPANY HISTORY PAGE

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Aside from the fact the new website experience far exceeded our expectations, I've personally never seen a guy eat an enchilida that fast.

- Javier Plascencia, Head Chef

Scope of Work

DESIGN SERVICES
Art Direction 
Color Palette 
Custom Photography
Brand Audit 
Competitive Analysis 
Observational Research 
Usability Testing
Strategy 
Internal Interviews

DIGITAL SERVICES
Content Production 
Info Architecture 
Site Mapping 
User Flow Mapping 
Wireframe 
UI Design 
Responsive Design 
UI Kit
Site Audit