Blanchard Krasner & French

PROJECT OVERVIEW

With an aged brand identity and collateral that didn't inspire confidence, BKF approached Departure to ensure their outward identity reflected the quality of their team and services.

Business lawyers are basically mythical creatures — part legal counsel and part scientist. In other words, they're intimidatingly smart. BKF doesn't let that go to their heads, and prides themselves on balancing their impressive expertise with an approachable attitude. They consider themselves more than just legal counsel. They work as part of your team, providing solutions and strategies from R&D through end-of-life-cycle.

We created a brochure to reflect both the expertise and human-driven approach BKF is known for: Effective. Timely. Thorough.

BROCHURE COVER

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INTERIOR SPREAD

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BKF_San-Diego-Law-Firm_Print-Design_Interior-Spread_3.2BKF_San-Diego-Law-Firm_Print-Design_Interior-Spread_3.2
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Scope of Work

DISCOVERY SERVICES
Brand Audits 
Competitive Analysis 
Observational Research 
Usability Testing
Strategy 
Site Audit 
Internal Interviews

BRANDING SERVICES
Art Direction 
Color Palette 
Custom Photography